Thursday, March 31, 2011

Getting Real - Challenging the Sexualisation of Girls

I have just been reading "Getting Real" - edited by Melinda Tankard Reist which opens up your eyes to the issues around the sexualisation and objectification of girls and women.

'Although this may be the most affluent generation to walk the planet, it also has the dubious distinction of being the most insecure and depressed' - Martin Lindstrom

'The very nature, intent and language of marketing is that of seduction.  Adults who are marketed to, know this.  Girls, particularly young girls, don't.  This along with rapid changes in society, and the explosion of high-tech devices, are having a devastating effect on increasing numbers of girls, because parent and educators haven't caught up.

It's time we stopped focussing on how much money we can make from girls, and look instead of what girls need, to feel confident, to thrive, to be genuinely empowered." - Maggie Hamilton

To act go to www.collectiveshout.org or www.kf2bk.com

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